Are You Ready to Finally Take Your Speaking Business to the Next Level?
This 7 Part Tele-Seminar Series Features Seven Experts, all With One Goal in Mind: To Help You Build a Successful, Sustainable, and Profitable Speaking Business in 2012!
(Note: Keep reading all the way to the end to learn about both the
Paid and the FREE options to join this teleseminar!)
(Note: Because David Newman’s session is on the evening of Valentine’s Day, we are going to rebroadcast it Wednesday evening, February 15th at 7PM EST. If you can’t make it Tuesday night, you’ll have a chance to catch it Wednesday!)
- Are you serious about starting and building a successful speaking business?
- Would you like to be known as “the #1 speaker” in your niche so that people seek you out (and so you can command higher fees)?
- Do you want to have a great presentation that holds your audience’s attention, makes you memorable, and gets you referrals, recommendations, and repeat business?
And would you like to learn how to do it all from the comfort of your own home or office?
If you answered “yes” to any of those questions, then keep reading – this is the program for you!
The speaking business has been said to be, “easy to get in, but hard to stay in.” Those who have been in and around the business for a while know this to be true.
Too many speakers jump into the business without really knowing what they are doing, expecting it to be easy. A year later, they have given up on their dream and are back at their old jobs in their old lives. Many aspiring speakers never take the first step and get started because they don’t even know how to begin.
This unique teleseminar series is designed to prevent that from happening to you! This program consists of seven experts, all of whom are professional speakers, sharing their insights, advice, wisdom, and experience on seven topics laser-focused on helping you start or build a successful speaking business.
While any speaker will benefit from the information shared in this program, the content is specifically geared towards the following people:
- People who are planning on starting a speaking career, but have not really started yet.
- Speakers who have recently started their careers and are finding it tougher and more complicated than they anticipated.
- Speakers who have been in business for a while but have never managed to reach a level of success that is comfortable or sustainable.
In order to make your speaking business profitable and sustainable, you need to do the following seven things:
- Pick a market you can dominate
- Establish yourself as the expert in your field
- Reach your target market and approach them with irresistible offers
- Craft a speech that will “wow!” your audience and get you referrals
- Build relationships that will open doors for you and smooth your path to success
- Dazzle your audiences with professional, engaging delivery of your speeches
- Generate revenue as fast as possible to fund your business and lifestyle
Are there more things you could do than just these seven? Absolutely. However, rather than overwhelm you with what you could do, this program streamlines it down to what you MUST do to get your business rolling. These seven items will get you going, get you profitable, and get you started down the path of long term success.
In this teleseminar series, you will learn how to do all seven of those things, one call at a time:
The Content and Experts
Week 1 – Positioning: The Magical Power of Picking a Small Area of Focus
Lois Creamer
Tuesday, January 31st, 7:00PM EST
If there’s one mistake we see speakers make more than any other, it’s that they try to be all things to all people. While it’s certainly possible that the audience for your speech is, “everyone,” if you try to market that way you’ll have a tough time finding your market, commanding high fees, and being see as the “go-to” speaker on your topic.
In this teleseminar, you will learn:
- Why picking a niche is so important to the health of your speaking business.
- How to pick a market, even if your topic truly could apply to “anyone.”
- Ways to use SEO and keyword research to find a market that is already looking for your topic
- How to research and understand the needs of your market to create irresistible offers for them
- Ideas on how to craft a topic, title, and subtitle that will have potential clients drooling over your services
- How to create a short pitch that you can use to tell people what you do without sounding like a used car salesman.
About Lois Creamer: Lois Creamer speaks from experience! Clients have adopted her philosophy of concept and outcome marketing™ to Book More Business! Her expertise has led her to participate in six programs for the National Speakers Association conventions, workshops, and chapters. She also presented twice at the Canadian Association of Professional Speakers at their national convention in Toronto.
Clients run the gamut from those jump-starting a business to many who are already very successful at what they do. Her clients include CPAE’s Jeffrey Gitomer, Jack Canfield, Mark Sharenbroich, Roger Crawford, Karyn Buxman- Godek, LeAnn Thieman, Kathleen Passanisi, Marjorie Brody, Bill Cates as well as CSP’s too numerous to mention .Many clients are names that you may not recognize, but are now running very successful businesses.
Prior to starting Book More Business she worked in corporate sales and marketing for the United States Steel Corporation.
Week 2 – Platform: How to Establish Yourself as THE Expert
Bob Bly
Tuesday, February 7th, 7:00PM EST
Clients don’t want “speakers” to talk to them; they want experts to help them solve their problems. In order to both be very “findable” and to be seen as the perfect person to solve their problems, you must establish yourself as THE expert in your field. This may sound like a daunting task, but it’s not that difficult – if you know how to do it.
In this teleseminar, you will learn:
- How to write a book that builds your credibility – even if you don’t think you can write very well
- The elements that go into an authority building website – and how you can get them done fast!
- How to write articles, blog posts, and columns to not only position yourself as an expert, but also to help clients find you!
- How to write and distribute an e-newsletter that promotes you to thousands of readers.
- How “non-celebrities” can achieve expert status
About Bob Bly: Freelance copywriter Bob Bly has written copy for over 100 clients including Network Solutions, ITT Fluid Technology, Medical Economics, Intuit, Business & Legal Reports, and Brooklyn Union Gas. Awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, the Standard of Excellence award from the Web Marketing Association, AWAI’s Copywriter of the Year, and ETR’s Lifetime Achievement Award in Marketing. He was voted one of the 50 most influential people in sales lead management by the Sales Lead Management Association.
Bob is the author of more than 70 books including The Complete Idiot’s Guide To Direct Marketing (Alpha Books) and The Copywriter’s Handbook (Henry Holt & Co.), and Become A Recognized Authority In Your Field – In 60 Days Or Less (Alpha Books) . His articles have appeared in numerous publications such as DM News, Writer’s Digest, Amtrak Express, Cosmopolitan, Inside Direct Mail, and Bits & Pieces for Salespeople.
Bob has appeared as a guest on dozens of TV and radio shows including MoneyTalk 1350, The Advertising Show, Bernard Meltzer, Bill Bresnan, CNBC, Winning in Business, The Small Business Advocate and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation’s Business to the New York Post and the National Enquirer.
For a FREE Copywriting Information Kit, or a free, no-obligation cost estimate on copywriting for your next project, click here.
Week 3 – Marketing: Advanced Marketing and Sales Accelerator for Thought Leading Professionals!
David Newman
Tuesday, February 14th, 7:00PM EST
BONUS REPLAY! Wednesday, February 15th, 7:00PM EST
You could be the best speaker in the world, but if no one knows who you are, then you’ll spend your days speaking to no one but yourself!
On this call, you will get actionable tools, templates, and strategies to launch – or relaunch – your speaking career toward its next level of success by following the marketing mantra, “Professional Speaker is a skill set, not a job description.”
As a result of this session, you will be able to:
- Re-ignite your speaking, consulting, coaching or solo professional practice by building your “thought leadership platform”
- Repackage, reposition, and repurpose existing assets into newly marketable services, products, and programs
- Unlock a steady stream of new prospects, clients, buyers, and audiences who are already seeking solutions to the pains, problems, heartaches, and headaches that you’re brilliant at solving
(Note: Because David’s session is on the evening of Valentine’s Day, we are going to rebroadcast it Wednesday evening, February 15th at 7PM EST. If you can’t make it Tuesday night, you’ll have a chance to catch it Wednesday!)
About David Newman: David Newman is a marketing speaker and founder of Do It! Marketing, a marketing strategy and “done-for-you” services firm dedicated to making thought-leading professionals successful. Free resources including David’s 97-page Strategic Marketing eBook are available online at www.doitmarketing.com.
Week 4 – Crafting: Putting Together a Presentation That Knocks The Audience’s Socks Off!
Shari Alexander
Tuesday, February 21st, 7:00PM EST
By diligently following the advice from the previous three calls, you should have a full understanding of how to find speaking gigs. Once you have a gig, however, you actually have to write the speech!
A well-written speech can not only move your audience, make your client happy, and fill you with pride, but it can also serve as your best marketing tool. Too many speakers don’t put the time in to craft a wonderful speech. As result, they short-change not only themselves, but the audience as well.
In this teleseminar, you will learn:
- Where to find great material for your presentations that is unique to you and memorable for the audience
- Techniques to easily structure a presentation so that the audience follows along and fully “gets” what you are saying.
- How to write stories that captivate and entertain the audience
- The elements that make for a great speech opening and closing, and how you can use those in your own speeches
- How to use humor that is appropriate, effective, and authentic to you
- Why you should periodically “throw away” your best material and start over from scratch
About Shari Alexander: As a professional speaker, presentation coach, and speech writer, Sharí is uniquely qualified to help her clients navigate the public speaking waters. Sharí began her career as an actress. After she received her degree in Theatre, she traveled to London and studied under directors from the Globe Theatre. She ventured to New York and after living off of Top Ramen, she soon realized that the term “starving actor” was meant to be taken literally.
Since few people outside of the theatrical world knew how exactly to captivate an audience, Sharí discovered her unique ability to combine her theatrical background with a marketing perspective and influential communications. This was when she launched her first business Presenting Matters, LLC.
She has shared her secrets of the stage with her clients which have included Fortune 100 companies, CEOs, a Microsoft MVP, politicians, an NFL player, an Emmy Award® Winning executive, an ESPN announcer, Monster.com, a reality TV star, and New York Times Bestselling Authors.
Her articles on effective presentations and communications have been featured in Presentation Magazine, Training Magazine, Counselor Magazine, and other international publications. Sharí also has a regular column in SPEAKER Magazine.
Week 5 – Relationships: How to Connect With Others to Smooth Your Path to Speaking Success
Michael Goldberg
Tuesday, February 28th, 7:00PM EST
The speaking business is a business like any other. There are many paths to success, but almost every one of those paths will involve other people. Whether it’s with networking contacts, your own friends and family, or past clients and prospects, the better you are at building relationships, the easier it will be for you to get recommendations, referrals, introductions, advice, and repeat business
In this teleseminar, you will learn:
- How to effectively network and meet new people in a way that helps all parties.
- Finding the best events and venues to attend to meet people for your business.
- How to connect (and reconnect) with your existing contact base to build your business
- Techniques for effective real-world networking
- Techniques for effective online networking
About Michael Goldberg: Michael Goldberg is the founder of Building Blocks Consulting, LLC, a sales consulting firm that helps organizations grow their business through increased networking and referrals. The programs he has developed are responsible for hundreds of thousands of dollars of increased revenues, retention, and employment opportunities.
Clients include MetLife, New England Financial, MassMutual, Aflac, Securian Financial, New York Life, Genworth, Principal Financial, Prudential, and Chubb & Son. Michael is currently an award winning adjunct professor at Rutgers University and frequently volunteers as a speaker at organizations focused on career search.
Michael’s book, Knock-Out Networking! is available everywhere.
Week 6 – Presenting: How to Deliver Your Presentations Like a Seasoned Pro
Avish Parashar
Tuesday, March 6th, 7:00PM EST
Writing a great speech is only half the battle. If you want to impact your audience, be memorable, and get referrals, then you must be able to deliver your speeches like a true professional.
Great speakers are able to captivate, educate, and motivate their audiences. These are the speakers that get high ratings, get invited back, and get referrals. On this call, Avish will share his best practices for delivering like a pro!
In this teleseminar, you will learn:
- How to tap into your authenticity and let the audience know they are listening to someone “real” (and why this is critical)
- The basics that every speaker must master in order to be perceived as a professional
- How to deliver your stories in a way that captivates and delights
- Simple techniques to add impact and power to your presentations
- How to deliver humor in a way that gets laughs, not crickets
- Places and ways to practice your presentation – even when you are just starting out and no one is booking you
- How to use visual aids and props effectively
About Avish Parashar: Avish Parashar is a professional speaker, trainer, and improv comedy expert who uses ideas from improv comedy to teach groups to be more creative, to work better as a team, and to improve their productivity. Avish has spent the last 15 years performing, teaching, and directing improv comedy. Avish has performed improv comedy on National TV, started and ran a successful improv comedy troupe in Philadelphia for 7 years, and has presented his ideas on applying improv comedy to the real-world at international conferences
Week 7 – Starting: Dealing With the Realities of Building a Speaking Business When You Have Little Time, Little Money, or Both
Fred Gleeck
Tuesday, March 13th, 7:00PM EST
The speaking business may seem easy; just hang your shingle, tell a few people you are a speaker, and Blammo! people start pounding on your door, offering you thousands of dollars for just an hour of your time.
Sadly, this is what a lot of people think. They are quickly brought down to reality within just a few days of starting their speaking businesses.
Speaking is a business like any other. It takes time and effort. And it can be especially tough to get going.
In this teleseminar, you will learn:
- How to make short-term money in your speaking business to fund yourself while you get going
- Different revenue models speakers use to be profitable, and how you can pick the ones that work best for you
- How to create and sell products that not only generate cash, but that also help you land more speaking gigs.
- How and when to outsource tasks to free yourself up to focus on what you can do best.
- How to build your business when you have “more time than money”
- How to build your business when you have “more money than time”
- How to get going when you don’t have much time or money
- How to set your fees, and if, when, and how you should negotiate them
About Fred Gleeck: Fred Gleeck is a professional speaker, consultant, author, and information marketer who has been performing improv comedy for the last 20 years. Fred has long believed that the secret to being a great speaker is to simply know your content and know how to perform improv comedy. Fred has said that there are only two things better than performing improv comedy…
Once you have completed this seven-part series, you will be armed with all the tools you need to not only set your speaking business up for maximum success, but you’ll also have all the info you need to go make it happen!
Bonuses
But wait – there are bonuses! Sign up for the paid version of the program and you’ll get the following great items for FREE:
Bonus #1 – Help Me Hire YOU! 21 Surefire Strategies for Speakers to Get Booked and Stay Booked
By David Newman
Downloadable MP3, PDF and PowerPoint
David spent a year as a meeting planner, producing over 160 nationwide learning events and live conferences. He chose the speakers, chose the topics, and shepherded the whole process. This experience gave him tremendous insight into why planners and decision makers hire the speakers they do. He has now packaged that insight into one powerful program.
In “Help Me Hire You”, David shares with you 21 specific, actionable steps you can take immediately to re-position, re-package, and re-focus your business to attract dramatically more and better bookings by learning what conference producers look for (and run away from!) when booking paid speakers for events.
As a result of listening to this high-impact audio program, you’ll learn:
- How to rapidly make subtle changes in your own positioning, packaging, promotion, and performance to dramatically boost your business
- 21 very specific “do-it-now” strategies for increasing your magnetism, credibility, and marketability as an expert who speaks professionally
- What meeting planners and conference producers really look for when making buying decisions about speakers
Retail Cost: $47
Bonus #2 – How to Build a Lucrative Speaking Business
By Lois Creamer
Downloadable MP3
In this one-hour audio, Lois Creamer covers three of the most critical elements you need need to build a lucrative speaking business.
In this audio, you will learn:
- How to create a positioning statement that describes what you do by concept and outcome
- When and where to use your positioning statement to propel your business
- How to create the most important marketing piece in your business: the one-sheet.
- And much more!
Retail Cost: $35
Bonus #3 – How to Do Your Own Public Relations
By Bob Bly
Downloadable PDF
Just one article in a trade magazine can position you as an expert and bring you hundreds of leads and thousands of dollars in sales. While nearly all business know the value of placing trade journal stories, they don’t always know how ot approach the editor. What’s the best way to pitch an idea? Should you present more than one idea at a time? Is it wise to present the same story to more than one editor? Should you call or write first?
This 93-page special report answers those questions, and more. By going through this report, you will know all you need to do your own public relations!
Retail Cost: $29
Bonus #4 – Your 10-Step Beginners Guide to Turning Your Message into the Business of Your Dreams
By Shari Alexander
Downloadable PDF and Accompanying Video
In this 10-part series, you will learn everything you need to know to turn you message into the business of your dreams, from the beginning stages of message creation, to grabbing the attention of the media, and developing a profitable business around your expertise.
If you want to learn more about publishing, speaking, branding and marketing, then this PDF and video series is for you!
Bonus #5 – Unleashing Your Inner Comedian
By Avish Parashar and Fred Gleeck
Downloadable MP3
Guess what? You (yes you) are funny! You just may not know it yet…In this audio program, you will use ideas and lessons from improvisational comedy to remove your “humor blocks,” discover and develop your own natural senses of humor, and then learn techniques to weave that humor into your presentations.
After going through this 80 minute audio program, you will be able to:
- Develop And Use Appropriate Humor That Is Authentic And Natural For You
- Get Past Your Own Internal Filters And Generate Funny Material – All On Your Own!
- “Find The Funny” In Every Situation And Story Automatically And Without Struggle
- Add Humor To Every Story And Presentation You Make Without Writing “Jokes”
- Build Your “Humor Foundation”
Retail Cost: $27
Bonus #6 – TWO Follow Up Q&A Calls!
By Avish Parashar and Fred Gleeck
Live Phone Calls
The best information in the world is useless if you don’t take action. And, when you take action, you may find yourself facing challenges and questions when it comes to implementing the wonderful advice you have received.
To make sure we don’t leave you hanging, we are going to conduct 2 follow-up Q&A phone calls where you can ask any questions you may have on any of the content from the program. Fred Gleeck and Avish Parashar will spend an hour on the phone doing nothing but answering YOUR questions.
We will hold two calls, one during the daytime and one in the evening to help accommodate your schedule. The calls will take place about a month after the last teleseminar (March 13th) and will be available only to paid registrants!
Fast Action Bonus – Free 30 Minute Phone Consultation!
By Avish Parashar
Only available to the first 12 paid registrants!
Want some additional one-on-one advice and help? Then register now! The first 12 people who sign up for the paid version get a free 30-minute phone consultation with Avish Parashar!
You can use the time to talk about whatever you need: how to get started, how to apply a specific expert’s advice, how to put together or deliver a speech, advice on your positioning, marketing, product line, or materials, or more!
This is an amazing opportunity to get some targeted, custom advice tailored 100% to your needs!
Remember: this offer is only available to the first 12 people who sign up!
Retail Cost: $125
SOLD OUT!
Two Great Options to Listen Get all the Info!
Free
Interested in the content but not willing or able to put any money out right now? No problem! We have a FREE option. Simply enter your name and email below and you will be able to listen in on all seven teleseminars live!
That’s right – you get all the content at no cost. Just put the calls on your schedule and dial-in.
Paid
If you’d prefer to have the audios at your disposal so you can listen to them whenever you have time (and re-listen to them whenever you want), then you should definitely opt for the paid version.
With your full paid sign-up, you get:
- Access to all 7 calls live
- MP3 recordings of the calls (usually available within 24 hours)
- Full Transcripts of every call in PDF form (usually available within 2 weeks)
- All the amazing bonuses (worth $138!)
There you have it. Two great options. If you want to be able to listen and re-listen the calls whenever you want, as well as read the transcripts and get the $138 worth of bonuses, go with the paid option. If you just want to listen in, then go with the free option.
Either way, you can’t lose!
Schedule
Dates: Every Tuesday evening, January 31 through March 13
Time: 7PM EST (calls will be approximately one hour)
Where: On your phone. Sign up to get call-in numbers
Note: There will also be a “webcast” link so you can listen in via the computer instead of your phone!
Cost
Free: The free option is free (obviously). Just fill in your name and email below.
Paid: The cost for the paid option with recordings, transcripts, call access, and bonuses, is just $97.
Guarantee
I know that each teleseminar will be packed with content that will help you start or grow your speaking business! However, if you are not 100% satisfied with the content, at any point up until the last day of the teleseminar (3/13), I will refund you your money.
That’s right, you must be satisfied or it’s “on me!”
Sign Up Now
Paid VersionIncludes:
Cost: $97
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Free VersionIncludes:
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Thanks!
Avish Parashar
P.S. This is the “PS” part where I remind you of how little time there is, how important and useful this material is, and how great you will feel if you build your speaking business in 2012. You just have to sign up now. Consider yourself reminded – Now go sign up!